Dr. Won Moon is the Founder/CEO of the Moon Principles Institute (“the MoonLab”) and a Co-founder/Chief Innovations Officer of BioTech Innovations. He served as the Thomas R. Bales Endowed Chair in Orthodontics for the orthodontic residency program at UCLA School of Dentistry (2013-2020), and he currently holds three academic positions: Full-Professorship at Ajou University School of Medicine, and Adjunct Professorship at the Forsyth Institute and Kyung Hee University. He has been a Diplomate of the American Board of Orthodontics since 2002.

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He completed his dental education at Harvard and orthodontic education at UCLA. He studied mathematics prior to dentistry. His work has been published in various journals, not necessarily limited to orthodontics because of his physical science background, and he is a co-author of seven textbooks, including the Graber’s 7th Edition. He has presented these findings in over 42 countries, totaling over 550 presentations. He received multiple research grants during his tenure at UCLA, including the Groundbreaking Research Project Grant Award in 2014. Besides the numerous research and presentation awards over the years, he has received the “Faculty of the Year Award” multiple times, and he was the recipient of the “Lifetime Achievement and Faculty Dedication/Excellence Award” in 2019 and the “Best Mentor Award” in 2022. His current focus has been establishing protocols for orthopedic corrections with MI, improving the airway for patients with nasal obstruction, creating virtual patients utilizing image analysis and FEM, and developing a novel Aligner System.

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His interest in aligner systems began in 2010 as the aligner systems became popular, but they had countless shortcomings and could not achieve optimal orthodontic results. He has won the Center Award Grant from the American Association of Orthodontic Foundation (AAOF) in 2018 as a Co-PI of the research project, “Standard Characterization of Clear Orthodontic Aligner”, and the goal of the project was to develop protocols that can be used to evaluate the mechanical properties of clear aligners. He was also invited as a keynote speaker for the Congress of the Spanish Society of Aligners (SEDA) and National Congress of Italian Aligner Society (SIALIGN) in 2021. He is currently involved in multiple aligner research projects in collaboration with national and international colleagues.

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His interest in mid-facial expansion began in 2004 as micro-implant became available in the USA, and he is responsible for developing Maxillary Skeletal Expander (MSE), a unique micro-implant assisted rapid palatal expander (MARPE). He has been active in advocating non-surgical skeletal expansion in both children and adult patients, especially for those who may suffer from airway restrictions. His presentation in MSE has been widely accepted internationally, and numerous peer-reviewed publications are available.